Proving that if Mark Twain had lived today he might have been a great advertising salesman:
A subscriber to a paper which Twain edited wrote to him saying that he had found a spider in the folds of the paper and wished to know whether this was good or bad luck.
Twain replied: 'Finding a spider in your paper was neither good luck nor bad luck for you. The spider was merely looking for over our paper to see which merchant is not advertising, so that he can go to that store, spin his web across the door, and live a life of undisturbed peace afterward.'
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